Rachel DeFrank
Artist Portfolio

layout & ad design

Concept, design, and layout for Osaka Sushi in Layton, Utah

Print concept, layout, and design for local insurance agent.

Concept, designs and layouts for Thorn Pest Control in Lehi, Utah. Results of bulletin billboard were so outstanding, Thorn came back for more designs for smaller posters around the city and together we expanded upon the concept and designs

Developed and designed the layout for a clothing guide for clients to refer to. Sent to all clients via email before their photography sessions.

Created idea, design and layout for a Urology company in Tooele, Utah. Their results were amazing, with at least a 30% increase on walk-ins inquiring about vasectomies within one month of the billboard posting.

Designed and created the layout for a new price list for high school seniors.

Designed and created the layout for a new price list for high school seniors.

Concept, design, and layout for bridal events in Park City, Utah.

Conceptualized and developed the promotional campaign targeted to expecting parents. Designed all print and digital literature pertaining to the campaign.

Conceptualized and developed the advertising campaign. Designed and printed hand out cards for the trade show

While working as a designer for Park City Signs, I created tons of lot signs for prominent areas of town. I created the layout and design and then made the physical sign as well.

Concept, design, and layout for large catering company in Salt Lake City.

Conceptualized and developed the campaign targeted to rising high school seniors. Variations of this ad were used as ads in the yearbooks of 4 different local high schools.

Concept, design, and layout for county fair in Utah.

Sign commissioned for historical society. 30x40 metal sign that I conceptualized, designed, and created for the trailhead of the historical Park City Rail Trail.

Conceptualized and developed WEEKLY email blasts campaigns with different offers and calls to action. One example of countless blasts.

Concept, design, and layout for tanning company in Salt Lake City.

Conceptualized and developed an ad campaign to entice new client's to join our "club" programs. Designed all media pertaining to the campaign and organized distribution plan.

Conceptualized and designed new company business cards